This vintage-style magnet features the iconic 1964 Post Sugar Crisp cereal box, showcasing the newly introduced Sugar Bear mascot holding a spoon. The box also prominently displays a promo ad for a No-Bake Recipe for Young Cooks, appealing to children's interest in easy kitchen activities.
Key details about Sugar Crisp cereal in 1964:
- Introduced in 1949, renamed "Super Sugar Crisp" in 1967
- Sugar Bear mascot first appeared in 1964, replacing earlier cartoon bear trio
- Described as "honey flavored puffed wheat" cereal
- Known for its high sugar content, appealing to children's tastes
- No-Bake recipes were popular promotions for cereals in the 1960s
Sugar Bear, with his cool, laid-back personality, became an enduring mascot for the brand. His catchphrase "Can't get enough of that Sugar Crisp" would become well-known in the following years.
Made from durable materials, this magnet is perfect for displaying on refrigerators, lockers, or any magnetic surface. It's an ideal way for cereal enthusiasts and vintage advertising fans to showcase their appreciation for this classic piece of breakfast cereal history.
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